“This is a very insightful book that climbs inside the minds and hearts of the millennial generation, and tracks what they are doing, as well as why they are doing it. While this generation is still in the formative stages in many regards, there are trends and mindsets that the authors map out for the reader that are distinctive and ingrained in this generation at a foundational level. They are building the structure of their lives on these core values and thought processes. Anyone who ignores these insights will not connect with, understand, nor influence positively this age group.
The father – son team add a unique dimension to the content of this book in many ways. One particular example is the way they process the statistical data from different angles. The father processes the data from outside this generation, while the son gives personal insights from within this generation. They tend to be a little repetitive on some themes, and I think some trends attached to this generation in the book will change as they age, but overall this book is a fabulous source of information about this generation. The millennials are the largest generation in American history, which makes this book worth the time and effort in order to be informed.
Ray Porter does a great job narrating the book. He has a great voice that is not distracting, but enhancing to the content.
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–Paul Pilmore January 7, 2011